.png)
If you’ve gone through this series on becoming a better writer, you now know the difference between good and bad writing, and how to use the bar test to ensure it’s good.
Here’s the links for the previous articles if you haven’t check them out:
Do you know what holds back most writing from selling?
Being boring and scared.
Waffling is the biggest killer to any writing. You probably haven’t heard of the term, but don’t worry, I’ll give some examples so you can simply spot this nonsense
How To Spot and Kill Any Waffling
Check out this piece of writing:
“I understand you're busy and have a lot going on. I don’t want to hold you up or anything like that, but will you be able to join the meeting later on?”
And this one:
“I have a marketing system that I’ve been using for a while and tested several times. It’s performed very well and has provided results. I saw your business and happen to have some ideas to help bring in more leads. Is there a chance you would be interested?”
Both of these are prime examples of WAFFLING. It’s boring, weak, and holds back from getting to the point.
Most people are afraid of hearing “No” so they try to get around it by waffling. News flash: it never works.
If you want to have good writing and start standing out to people you need to get straight to the point, and cut through the nonsense.
Let's Get To The Point
To put an end to all your waffling problems, I’m going to fix the two examples from above.
“I understand you’re busy and have a lot going on. I don’t want to hold you up or anything like that, but will you be able to join the meeting later on?”
This is pretty easy:
“Are you coming to the meeting later?”
“I have a marketing system that I’ve been using for a while and tested several times. It’s performed very well and has provided results. I saw your business and happen to have some ideas to help bring in more leads. Is there a chance you would be interested?”
Here’s what I would say:
“I help other companies generate more leads and results. Would this be of interest to you?”
See the difference?
That’s all it takes. Simple and straight to the point. You’ll notice 90% of what was said in the examples is a complete waste of time, and that’s the last thing people want.
Put An End To Waffling
No more boring and fear driven writing. No holding back or settling.
You need to run through the walls, the doors, and the fences with your writing.
Start taking control of your language, and you’ll begin to have writing that sells.
Talk soon,
Michael
P.S. If you want to cut through the nonsense, and start having everyone glued to their screens, then get in touch with my agency today.
I’ll personally look over your business and marketing to see if we’re a good fit, and come up with a strategy of what I would do differently. We could then discuss it in depth on a call.
No cost, no obligations.
If that sounds good, contact us here: Contact
Comments