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It’s easy to get lost in a world of numbers and money. It’s what we all want, and the reason why we start a business.
The problem is when the audience catches on to that.
When you show people all you care about is money and numbers, they're gone. Reason why is that you show selfishness for numbers.
No one will buy from someone like that.
Your business has a message it gives to people. It tells your audience if it's worth buying from you or not.
If you sell something on amazon and your only focus is the lowest price possible, so you can sell tons of them, people will catch on and so will karma.
It won’t be long before another company comes out with a lower price.
It also won’t be long before people view your product as junk because of how cheap it is.
The message your business gives through ads will determine your success rates.
What's Your Business Message?
When you sell something for really cheap and constantly give the lowest price, you will be viewed as the person who cares for numbers.
It’s not just you either, it’s your whole business.
Your message has to show people you care.
People only care for themselves, so when you show your audience you care, they will be surprised because no other company shows it..
You show that you understand them. It’s like you relate to them in a situation.
You can’t show selfishness because people will catch on.
They don’t care about you. They only care about themselves.
It’s easy to get sucked into talking about yourself. Then there's this and that. People just don’t care. You have to live with that, but take it to your advantage.
You need to sit down and view the way you market your business. Is your message good, or will it drive people away?
Mistakes Companies Make
Outside of all the lowest price competitions and selfishness, one of the biggest mistakes you can make is advertising in a similar fashion to your competition.
What are we trying to do to our competition?......Beat them, right.
So why would you advertise the same way they do?.
You need to make yourself different and known.
Advertising like your competition will only make them look better, and we all know they’re not.
The majority of your competition has a terrible message they give to their audience.
All you need to do is utilize everything in this article, and everyone will come to you because you care for them instead of numbers.
Be different from the competition and give your audience a reason to buy from you, that isn’t low prices or discounts.
How To Give Your Business The Right Message
There’s no insane marketing tactics needed. No rocket science.
In order to get the right message, there's a couple things.
When making ads, give statements that show you relate to the audience. It’ll show you care and that you understand them.
When it comes to any marketing, revolve it around the value of your company. Never focus on discounts or low prices. When you walk into a Ferrari dealership, do you expect low prices? Never. But you know what you're getting is top of the line. VALUE.
When you create an ad, say something that makes the audience sit up. Your competition advertises like every other company, It’s boring. When you make something that’s interesting, shows people you care, you stick out like a sore thumb.
The success rate of your ads depends on the message you give. You need to get out of the hard selling mindset and focus on what your audience wants.
Forget about low prices and heavy discounts. Give value to your business, and make that known throughout your ads.
When you do this, you distance yourself from the competition and become one of a kind.
Your message will define your business. If you want to make sure your message is right, contact me for a free marketing consultation.
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